CMC Markets

Produced by Gas Street Works

CMC Markets are a financial spread betting company based in London but with offices worldwide, including Canada and The United States.

They initially needed educational materials for new and existing clients as they were due to launch an improved user interface,

However once I had suggested bringing UK and hollywood actor James Nesbitt onboard the project grew in scope enormously to include a whole new marketing and advertising campaign across television and the internet.

Everything was filmed in a green screen environment and then manipulated in After Effects in order to place James firmly at the centre of the action.

The end result of only three filming days was over 6 hours of educational materials, 10 viral web films and 8 separate television adverts.